{"id":34022,"date":"2022-02-07T09:31:27","date_gmt":"2022-02-07T07:31:27","guid":{"rendered":"\/blog\/?p=34022"},"modified":"2022-02-07T09:31:27","modified_gmt":"2022-02-07T07:31:27","slug":"dua-lipa-and-puma-announce-first-product-collab-flutur","status":"publish","type":"post","link":"\/blog\/dua-lipa-and-puma-announce-first-product-collab-flutur\/","title":{"rendered":"Dua Lipa and Puma Announce First Product Collab: Flutur"},"content":{"rendered":"<p>Puma and global pop superstar Dua Lipa continue to thrill fans, announcing their first product collaboration: a limited-release capsule called \u201cFlutur\u201d. The 90\u2019s inspired four-piece capsule of apparel and footwear\u00a0dropped at the end of January 2022, and footwear is a tease of what\u2019s to come next year, when a full collection is released.<\/p>\n<p>The collaboration features a new logo that is symbolic of the partnership, bringing together Dua\u2019s name and the Puma formstrip which transforms into an iridescent butterfly.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-34025 aligncenter\" src=\"\/blog\/wp-content\/uploads\/2022\/02\/Flutur-Mayze_hero-300x169.jpeg\" alt=\"Puma Flutur \" width=\"705\" height=\"397\" srcset=\"\/blog\/wp-content\/uploads\/2022\/02\/Flutur-Mayze_hero-300x169.jpeg 300w, \/blog\/wp-content\/uploads\/2022\/02\/Flutur-Mayze_hero-768x432.jpeg 768w, \/blog\/wp-content\/uploads\/2022\/02\/Flutur-Mayze_hero.jpeg 800w\" sizes=\"(max-width: 705px) 100vw, 705px\" \/><\/p>\n<p><em><strong>Also read:<\/strong><\/em>\u00a0<a class=\"row-title\" href=\"https:\/\/www.pricecheck.co.za\/blog\/5-new-sneaker-trainer-drops-that-should-be-on-your-radar\/\" aria-label=\"\u201c5 New Sneaker &amp; Trainer Drops that Should Be on Your Radar\u201d (Edit)\">5 New Sneaker &amp; Trainer Drops that Should Be on Your Radar<\/a><\/p>\n<p>\u201cFor me butterflies are more than just beautiful creatures, they represent so much, like transformation, hope, and metamorphisis, over this past year the butterfly has become especially symbolic and meaningful to me\u201d said Lipa. \u201cThe name of the capsule, \u2018Flutur\u2019, is the Albanian word for butterfly. I chose it to pay homage to my heritage while also celebrating this new beginning with Puma.\u201d<\/p>\n<p>The iridescent logo is the centerpiece of the capsule, predominantly featured on the easy-to-wear silhouettes including black and white Tees (R699), as well as a black Oversized Hoodie (R1,299). The highlight of the Puma x Dua Lipa \u201cFlutur\u201d capsule is the Mayze, one of her favourite shoes from the brand. The triple-black leather Mayze Flutur (R2,299) has a stacked midsole, zig-zag stitching on the formstip, Dua Lipa\u2019s signature logo on both the tongue and the insole, in addition to two lace options.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-34026 aligncenter\" src=\"\/blog\/wp-content\/uploads\/2022\/02\/Flutur-Collection_hero2-300x169.jpeg\" alt=\"Puma Flutur \" width=\"701\" height=\"395\" srcset=\"\/blog\/wp-content\/uploads\/2022\/02\/Flutur-Collection_hero2-300x169.jpeg 300w, \/blog\/wp-content\/uploads\/2022\/02\/Flutur-Collection_hero2-768x432.jpeg 768w, \/blog\/wp-content\/uploads\/2022\/02\/Flutur-Collection_hero2.jpeg 800w\" sizes=\"(max-width: 701px) 100vw, 701px\" \/><\/p>\n<p>The collection was designed with staple pieces that would complement any wardrobe and Dua Lipa says the capsule is just a teaser of what\u2019s to come next year.<\/p>\n<p><em><strong>Find the best prices on fashion essentials online with PriceCheck now:<\/strong><\/em><\/p>\n<p><a href=\"https:\/\/www.pricecheck.co.za\/categories\/408\/Clothing?utm_source=blog.pricecheck.co.za&amp;utm_medium=referral&amp;utm_campaign=blog_Dua_Lipa_and_Puma_Announce_First_Product_Collab_Flutur&amp;utm_content=Dua_Lipa_and_Puma_Announce_First_Product_Collab_Flutur\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-21641 size-medium\" src=\"\/blog\/wp-content\/uploads\/2018\/04\/Buttons_ViewOffers-300x57.png\" alt=\"view offers\" width=\"300\" height=\"57\" srcset=\"\/blog\/wp-content\/uploads\/2018\/04\/Buttons_ViewOffers-300x57.png 300w, \/blog\/wp-content\/uploads\/2018\/04\/Buttons_ViewOffers.png 550w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A sneak peak at the new collection with Puma and Dua Lipa.<\/p>\n","protected":false},"author":20,"featured_media":34024,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"amp_status":"","footnotes":""},"categories":[41,2849],"tags":[9089,9088,3228,3230,9091,9090,3557,4002,3068,3315],"jetpack_featured_media_url":"\/blog\/wp-content\/uploads\/2022\/02\/Flutur_1-Puma2.jpeg","_links":{"self":[{"href":"\/blog\/wp-json\/wp\/v2\/posts\/34022"}],"collection":[{"href":"\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"\/blog\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"\/blog\/wp-json\/wp\/v2\/comments?post=34022"}],"version-history":[{"count":5,"href":"\/blog\/wp-json\/wp\/v2\/posts\/34022\/revisions"}],"predecessor-version":[{"id":34042,"href":"\/blog\/wp-json\/wp\/v2\/posts\/34022\/revisions\/34042"}],"wp:featuredmedia":[{"embeddable":true,"href":"\/blog\/wp-json\/wp\/v2\/media\/34024"}],"wp:attachment":[{"href":"\/blog\/wp-json\/wp\/v2\/media?parent=34022"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"\/blog\/wp-json\/wp\/v2\/categories?post=34022"},{"taxonomy":"post_tag","embeddable":true,"href":"\/blog\/wp-json\/wp\/v2\/tags?post=34022"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}