{"id":29580,"date":"2020-10-16T18:35:03","date_gmt":"2020-10-16T16:35:03","guid":{"rendered":"\/blog\/?p=29580"},"modified":"2020-10-16T18:35:03","modified_gmt":"2020-10-16T16:35:03","slug":"sony-alpha-7c-the-worlds-smallest-lightest-full-frame-camera-system","status":"publish","type":"post","link":"\/blog\/sony-alpha-7c-the-worlds-smallest-lightest-full-frame-camera-system\/","title":{"rendered":"Sony Alpha 7C: The World\u2019s Smallest &#038; Lightest Full-frame Camera System"},"content":{"rendered":"<p>There are many benefits to investing in a lightweight camera system. If you&#8217;re a keen photographer who likes to be out and about snapping shots on-the-go, you don&#8217;t want a heavy, cumbersome system slowing you down. If the weight and portability are important factors to you then you&#8217;re sure to be excited about Sony&#8217;s latest launch, the\u00a0Sony Alpha 7C. According to Sony, the Alpha 7C is the world\u2019s smallest and lightest full-frame body, making it the perfect travel companion for photographers.<\/p>\n<p>Featuring advanced autofocus (AF), high-resolution 4K video capabilities, the\u00a0Sony Alpha 7C camera (model ILCE-7C) is a revelation in full-frame photography. Pair it with world\u2019s smallest and lightest FE 28-60mm F4-5.6 standard zoom lens and you&#8217;ve got a stellar system that maximises portability and versatility without sacrificing any of the power of full-frame imaging. What&#8217;s more, the compact HVL-F28RM flash allows users to broaden their image capturing capabilities with an intelligent light intensity control linked to camera face detection.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-29585 aligncenter\" src=\"\/blog\/wp-content\/uploads\/2020\/10\/Sony_alpha7c-300x169.jpeg\" alt=\"Sony Alpha 7C camera\" width=\"719\" height=\"405\" srcset=\"\/blog\/wp-content\/uploads\/2020\/10\/Sony_alpha7c-300x169.jpeg 300w, \/blog\/wp-content\/uploads\/2020\/10\/Sony_alpha7c-768x432.jpeg 768w, \/blog\/wp-content\/uploads\/2020\/10\/Sony_alpha7c.jpeg 800w\" sizes=\"(max-width: 719px) 100vw, 719px\" \/><\/p>\n<p>With its lightweight body and compact peripherals, the new\u00a0\u00a0Sony Alpha 7C camera system offers content creators\u00a0the uncompromised power of a full-frame system that fits easily and comfortably in the palm of their hand.\u00a0Measuring only 124.0mm x 71.1mm x 59.7mm and weighing just 509g, the Alpha 7C is made using a monocoque construction, which is often used in the bodies of cars and aircraft.<\/p>\n<p>The new Alpha 7C combines Sony\u2019s full-frame image quality, advanced AF capabilities, versatile video shooting, and\u00a05-step stabilisation effect for an impressive image capturing experience. The new camera features a 24.2MP 35mm full-frame back-illuminated Exmor R CMOS sensor and BIONZ X image processing engine, offering high sensitivity, outstanding resolution, 15-stop wide dynamic range and high-speed image data processing. The 5-step stabilisation effect allows content creators to shoot snaps without a tripod while a high-capacity NP-FZ100 battery provides enough power to shoot 740 images in one charge when using the LCD monitor, or 680 images when using the viewfinder.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-29583 aligncenter\" src=\"\/blog\/wp-content\/uploads\/2020\/10\/Sony_aplha7c_silver_01-Mid-300x169.jpeg\" alt=\"Sony Alpha 7C\" width=\"701\" height=\"395\" srcset=\"\/blog\/wp-content\/uploads\/2020\/10\/Sony_aplha7c_silver_01-Mid-300x169.jpeg 300w, \/blog\/wp-content\/uploads\/2020\/10\/Sony_aplha7c_silver_01-Mid-768x432.jpeg 768w, \/blog\/wp-content\/uploads\/2020\/10\/Sony_aplha7c_silver_01-Mid.jpeg 800w\" sizes=\"(max-width: 701px) 100vw, 701px\" \/><\/p>\n<h3>Availability<\/h3>\n<p>The new Alpha 7C compact full-frame camera is now available in South Africa while the HVL-F28RM flash will only be available from November 2020, and the FE 28-60mm F4-5.6 zoom lens from January 2021. Sony has launched the\u00a0Sony Alpha 7C at a recommended retail price of\u00a0R39, 999 for the body and\u00a0R45, 499 for the\u00a07C kit (28-60).<\/p>\n<p><em><strong>Looking for a new camera or photography accessories? Find the best prices on photography equipment online with PriceCheck now:<\/strong><\/em><\/p>\n<p><a href=\"https:\/\/www.pricecheck.co.za\/categories\/83\/Digital+Cameras?utm_source=blog.pricecheck.co.za&amp;utm_medium=referral&amp;utm_campaign=blog_Sony_Alpha_7C_The_Worlds_Smallest_Lightest_Full_frame_Camera_System&amp;utm_content=Sony_Alpha_7C_The_Worlds_Smallest_Lightest_Full_frame_Camera_System\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-21641 size-medium\" src=\"\/blog\/wp-content\/uploads\/2018\/04\/Buttons_ViewOffers-300x57.png\" alt=\"view offers\" width=\"300\" height=\"57\" srcset=\"\/blog\/wp-content\/uploads\/2018\/04\/Buttons_ViewOffers-300x57.png 300w, \/blog\/wp-content\/uploads\/2018\/04\/Buttons_ViewOffers.png 550w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sony&#8217;s new Alpha 7C camera is now available in SA.<\/p>\n","protected":false},"author":20,"featured_media":29584,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"amp_status":"","footnotes":""},"categories":[2865,2850],"tags":[7065,7132,7133,7134,2241,7131,4230,4229,718,7130,7128,7129],"jetpack_featured_media_url":"\/blog\/wp-content\/uploads\/2020\/10\/Sony_Alpha7c_hero.jpeg","_links":{"self":[{"href":"\/blog\/wp-json\/wp\/v2\/posts\/29580"}],"collection":[{"href":"\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"\/blog\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"\/blog\/wp-json\/wp\/v2\/comments?post=29580"}],"version-history":[{"count":5,"href":"\/blog\/wp-json\/wp\/v2\/posts\/29580\/revisions"}],"predecessor-version":[{"id":29606,"href":"\/blog\/wp-json\/wp\/v2\/posts\/29580\/revisions\/29606"}],"wp:featuredmedia":[{"embeddable":true,"href":"\/blog\/wp-json\/wp\/v2\/media\/29584"}],"wp:attachment":[{"href":"\/blog\/wp-json\/wp\/v2\/media?parent=29580"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"\/blog\/wp-json\/wp\/v2\/categories?post=29580"},{"taxonomy":"post_tag","embeddable":true,"href":"\/blog\/wp-json\/wp\/v2\/tags?post=29580"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}