{"id":25950,"date":"2019-10-03T15:08:29","date_gmt":"2019-10-03T13:08:29","guid":{"rendered":"https:\/\/www.pricecheck.co.za\/blog\/?p=25950"},"modified":"2019-10-03T15:08:29","modified_gmt":"2019-10-03T13:08:29","slug":"black-friday-worth-the-hype","status":"publish","type":"post","link":"\/blog\/black-friday-worth-the-hype\/","title":{"rendered":"Black Friday: Worth the Hype?"},"content":{"rendered":"

As incredible and exciting as Black Friday<\/a> is when it comes to nabbing a great deal, there are some skeptics on the shopping bonanza. Are the deals really that good? Is it a good idea to shop during Black Friday? And most importantly, is it worth the hype?<\/p>\n

\u201cIt used to be basically one day and maybe a weekend, and now it\u2019s just really become the entire month of November,\u201d says Rebecca Lehmann, a senior manager at Brad\u2019s Deals, which tracks online and in-store sales. Whereas previously the majority of Black Friday sales were largely contained to the weeks of Black Friday and Cyber Monday, they’re now stretching out throughout the weeks before and after the Black Friday weekend.<\/p>\n

This means that consumers have more choice when it comes to doing their Black Friday shopping, rather than one frantic moment over the course of a weekend, for example. With that said, and according to research, the best deals do pop up over the particular weekend and are often timed exclusives.<\/p>\n

\u201cThe best deals are still going to be on Black Friday itself,\u201d says Lehmann. \u201cWe\u2019ll see general sales running the entire week, but those stores will still hold back their door busters until Thursday and Friday.\u201d<\/p>\n

\"Shopping<\/p>\n

Lehmann explained that the best offers are usually the limited supply offers or in-store only promotions, but with online retail growing at a rapid rate, a lot of really valuable online-only deals are emerging. This also allows shoppers to experience great convenience while still nabbing a good deal.<\/p>\n

\u201cSuddenly consumers are valuing convenience almost as much as price,\u201d said Dr. Kit Yarrow, a consumer psychologist and former professor at Golden Gate University. \u201cThey\u2019re really hungry for easier, more convenient ways to get the job done.\u201d With the online boom, Dr. Yarrow explains that Black Friday is “losing its emotional intensity” but still allowing people to hunt for great deals. This is echoed by Dr. Dee Warmath, a professor of financial planning, housing and consumer economics at the University of Georgia.<\/p>\n

\u201cHaving a frictionless experience, I think, is critical,\u201d said Warmath. \u201cDoing things that respect the value of the consumer\u2019s time is something that\u2019s only getting more important.\u201d<\/p>\n

This change reflects a shift in power in the retail space, whereby stores used to have the power in the Black Friday behaviour and transaction, whereas now consumers have the upper-hand. They\u00a0can quickly search through multiple options, find the best deal in a matter of minutes<\/a>, and get back to their lives.<\/p>\n

\u201cNow we\u2019re in an age of consumer power,\u201d Warmath explains. \u201cWe\u2019re going to have to rethink what Black Friday means and whether Black Friday is relevant anymore.\u201d<\/p>\n

If you want to keep an eye on the best Black Friday deals going around, then\u00a0PriceCheck<\/a>\u00a0should be your home \u2013 they\u2019ll be keeping track of specials from these stores and many others on the day and will make it easy for you to find the best savings possible!<\/p>\n

Sign-up to PriceCheck’s newsletter<\/a> to get the heads-up on all the big deals and happenings around Black Friday 2019!<\/h4>\n","protected":false},"excerpt":{"rendered":"

As incredible and exciting as Black Friday is when it comes to nabbing a great deal, there are some skeptics on the shopping bonanza. Are the deals really that good? Is it a good idea to shop during Black Friday? And most importantly, is it worth the hype? \u201cIt used to be basically one day<\/p>\n

Read More<\/a><\/div>\n","protected":false},"author":1,"featured_media":25952,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"amp_status":"","footnotes":""},"categories":[3951,4596],"tags":[2653,4688,3930,3491,5358,613,647,648,2442,3044],"jetpack_featured_media_url":"\/blog\/wp-content\/uploads\/2019\/10\/Shopping-question.jpg","_links":{"self":[{"href":"\/blog\/wp-json\/wp\/v2\/posts\/25950"}],"collection":[{"href":"\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"\/blog\/wp-json\/wp\/v2\/comments?post=25950"}],"version-history":[{"count":4,"href":"\/blog\/wp-json\/wp\/v2\/posts\/25950\/revisions"}],"predecessor-version":[{"id":25955,"href":"\/blog\/wp-json\/wp\/v2\/posts\/25950\/revisions\/25955"}],"wp:featuredmedia":[{"embeddable":true,"href":"\/blog\/wp-json\/wp\/v2\/media\/25952"}],"wp:attachment":[{"href":"\/blog\/wp-json\/wp\/v2\/media?parent=25950"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"\/blog\/wp-json\/wp\/v2\/categories?post=25950"},{"taxonomy":"post_tag","embeddable":true,"href":"\/blog\/wp-json\/wp\/v2\/tags?post=25950"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}