{"id":1249,"date":"2011-05-11T23:35:30","date_gmt":"2011-05-11T21:35:30","guid":{"rendered":"http:\/\/blog.pricecheck.co.za\/?p=1249"},"modified":"2011-05-11T23:35:30","modified_gmt":"2011-05-11T21:35:30","slug":"nvidia-acquires-icera","status":"publish","type":"post","link":"\/blog\/nvidia-acquires-icera\/","title":{"rendered":"NVIDIA acquires Icera"},"content":{"rendered":"<p>The mobile CPU is at the moment, the most important part of any gadget. It ensures that the device runs like 10 Hours (ARM processor) or is a disaster. The big boys (<a href=\"http:\/\/www.pricecheck.co.za\/brands\/Intel\/\">Intel<\/a> and ARM) are at the moment the dominant players in the market and have become the norm.<\/p>\n<p><a href=\"http:\/\/www.pricecheck.co.za\/brands\/NVIDIA\/\" target=\"_blank\">NVIDIA<\/a> however is most well known for being a <a href=\"http:\/\/www.pricecheck.co.za\/categories\/129\/Graphics+Cards\/\" target=\"_blank\">graphics card<\/a> manufacturer that also make a few chips for tablet devices. The Tegra CPU can be seen as a system on a chip solution which is found on various tablets, smart phones and PDA\u2019s. NVIDIA have made a bet on an Engish company called Icera. The bet is a very big one ($367 million) and can potentially be seen as a way for them to compete more closely with Qualcomm.<\/p>\n<blockquote><p>As a result of this acquisition we have two of the most important processors in mobile computing,&#8221; said Jen-Hsun Huang, Nvidia&#8217;s CEO.<\/p><\/blockquote>\n<p>This also shows that NVIDIA is trying to become a bigger player in the mobile market. Icera currently develops wireless baseband processors that allow mobile phones to connect to 2G, 3G, and 4G networks. So NVIDIA has a CPU (Tegra) and a wireless processor to provide to their manufacturing partners. I have to ask and this is speculation; are NVIDIA contemplating building their own devices or will they continue being a supplier? Secondly, will ARM and Intel respond to this in any manner? Time will tell but the $367 million illustrates how serious NVIDIA is in being more than a graphics card manufacturer.<\/p>\n<p><a href=\"http:\/\/blog.pricecheck.co.za\/wp-content\/uploads\/NVIDIAIncera.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1250\" title=\"NVIDIA purchase Incera\" src=\"http:\/\/blog.pricecheck.co.za\/wp-content\/uploads\/NVIDIAIncera.jpg\" border=\"none\" alt=\"\" width=\"580\" height=\"296\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The mobile CPU is at the moment, the most important part of any gadget. It ensures that the device runs like 10 Hours (ARM processor) or is a disaster. The big boys (Intel and ARM) are at the moment the dominant players in the market and have become the norm. NVIDIA however is most well<\/p>\n<div class=\"read-more\"><a href=\"\/blog\/nvidia-acquires-icera\/\" title=\"Read More\">Read More<\/a><\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"amp_status":"","footnotes":""},"categories":[1],"tags":[434,603,604],"jetpack_featured_media_url":"","_links":{"self":[{"href":"\/blog\/wp-json\/wp\/v2\/posts\/1249"}],"collection":[{"href":"\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"\/blog\/wp-json\/wp\/v2\/comments?post=1249"}],"version-history":[{"count":0,"href":"\/blog\/wp-json\/wp\/v2\/posts\/1249\/revisions"}],"wp:attachment":[{"href":"\/blog\/wp-json\/wp\/v2\/media?parent=1249"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"\/blog\/wp-json\/wp\/v2\/categories?post=1249"},{"taxonomy":"post_tag","embeddable":true,"href":"\/blog\/wp-json\/wp\/v2\/tags?post=1249"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}