Strategy Maps: Converting Intangible Assets into Tangible Outcomes by Robert S. Kaplan
This book is for executives who can't figure out why their strategy isn't working. It offers a blueprint for describing, measuring and aligning intangible assets for superior performance. more details
kaplan robert steven, davenport thomas h., norton david p.
Format
hardback
ISBN
9781591391340
Pages
480
Publisher
harvard business review press
Manufacturer
Harvard Business School Press
Description
This book is for executives who can't figure out why their strategy isn't working. It offers a blueprint for describing, measuring and aligning intangible assets for superior performance.
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