Description
The book "Globalizing Sport" by George Sage explores the impact of organizations, corporations, media, and politics on the world of sports. It delves into the evolution of sports from a simple pastime to a major global industry, with interconnected relationships between countries, organizations, teams, agents, schools, and media. The author highlights the significant changes that have occurred in the sports world in recent years, including the influence of factors such as migration, labor, commerce, and politics on athletes and fans. Overall, the book provides a deeper understanding of the complex dynamics of sports and how they continue to evolve and shape the business and experience of sports.
It is easy to think of sport as fun and games, yet it has become a worldwide industry of major proportions and consequences. Interconnections among countries, sports organizations, teams, agents, schools and media have brought changes that could hardly be imagined two generations ago. George Sage invites readers into a deeper understanding of the global dynamics of sports, not only competitions but of the big businesses of money, media coverage, athletic apparel, and more. He shows how phenomenon such as migration, labor, commerce, and politics affect the athletes and the fans, continually reshaping the business and experience of sports.
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