Brands And Branding hardcover 2nd Revised Edition



Brands And Branding hardcover 2nd Revised Edition
A guide to the role of brands and brand building. It argues that because of the power of not-for-profit brands like Oxfam, various organisations should make the brand their central organising principle, guiding various actions and decisions. It includes chapters on brand valuation, what makes a brand great, brand strategy, and brand experience. more details

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Current Price: R408.00

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Features
Author Clifton Rita
Format Hardback
ISBN 9781846681196
Pages 304
Publication Date 20/03/2009
Publisher Profile Books Ltd
Description
A guide to the role of brands and brand building. It argues that because of the power of not-for-profit brands like Oxfam, various organisations should make the brand their central organising principle, guiding various actions and decisions. It includes chapters on brand valuation, what makes a brand great, brand strategy, and brand experience.
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